Wednesday, November 28th, 2012, Into the Green Fiat 500e Launch Party celebrated the announcement of the all-new battery-electric Fiat 500e at The Geffen Contemporary at MOCA in Downtown Los Angeles. Hollywood’s most influential were invited to an exclusive viewing of the latest edition of the electric vehicle. Guests enjoyed an instructional tour of the Fiat 500e, southern inspired appetizers and cocktails, live music and a late night viewing of the MOCA gallery.

Director and environmentalist, Ron Howard was all smiles. He spoke to global chief of Fiat, Olivier Francois for quite some time and was inspecting the new electronic model. Ron was overheard saying that Fiat reminds him off his very first car in which he had fond memories with. 

CMO for Chysler and global chief of Fiat Olivier Francois (L) and MOCA director Jeffrey Deitch 

Party goers instagramming 

Fine fiat girls

Adam Carolla and Lisa Rinna 

Lisa Rinna

Ron Howard and Aaron Paul