Home    About    Info
About: 

About

LEVI’S POST COACHELLA PARTY @ THE HAUS

This year’s post Coachella Levi party, hosted Wednesday night at a The Levi’s Haus in West Hollywood, featured great ambiance amidst beats being slapped in the DJ booth by DJ Billy Jole, Solange Knowles, and Big Boi.  Joe Jonas, Alex Spencer, and Justin Chatwin mingled with fellow party-goers in the densely crowded area.  People were enjoying the signature beverage of the evening, the “Billy Joel Buzz”, Earl Sweatshirt and Lionel Boyce’s most treasured infused blend of spirits.  The DJ duo both wore obsessive amounts of acid wash denim and rocked headsets, much in contrast to the space’s dark wooden floors and animal-skin rugs. The annual invitation-only event, which takes place between Coachella weekends, recognized the classic American vibe of Levi Strauss and its practices to provide highly sustainable products in our innovative world. 

A tee-pee…because why not?

Joe

Solange fresh outta Coachella

Earl Sweatshirt and Lionel Boyce

JIMMY CHOO’S SANDRA CHOI HOSTS LAUNCH OFF CHOO.08

By Tuesday night, Hollywood had recovered from its collective Coachella hangover and was ready for a party of a more elegant sort. Jimmy Choo delivered with a glamorous fete at art collector Eugenio López’s Beverly Hills pad, timed to celebrate the reopening of the footwear label’s Rodeo Drive boutique

L.A. is a place of new beginnings. So it’s appropriate that British luxury brand Jimmy Choo should put its best foot forward here now.

A new store design concept on Rodeo Drive, a star-studded Hollywood bash at the home of art collector Eugenio Lopez Alonso featuring a performance by pop band Bastille, and the launch of a youthful new rock ’n’ roll-themed shoe collection are all part of a bold, new direction for the label and its creative director Sandra Choi.

Kate Bosworth and Camilla Belle take a moment to strike a pose while attending the Launch Of CHOO.08 hosted by Jimmy Choo‘s Sandra Choi. Shout out to my good friend Nikki Pennie who killed it Nikki Pennie.
January Jones, Jaime King, Kate Bosworth, Mandy Moore, Emmy Rossum, Camilla Belle, Christina Hendricks and Zoë Kravitz were among those working the stilettos.
Nikki Reed and Mandy Moore
January Jones

Zoe Kravitz
Emmy Rossum

Kate Bosworth
ROAD TO HOPE

Last night I attended the Road to Hope charity event at Bootsy Bellows in West Hollywood. Bethany Joy Lenz and her former on-screen sister Lindsey McKeon came out to support as well.

The girls were joined at the benefit by their One Tree Hill co-stars Daniella Alonso, Daphne Zuniga, and Torrey DeVitto, the latter of whom hosted the event. It’s like a reunion!

Bethany and Lindsey

Love my Torrey!

Pia Mia and friends

Making of “Intention Bracelets”

Check out http://theroadtohope.org/

COACHELLA

Saguaro/ Rhonda

 Coachella weekend one has come & gone but the memories from the parties will definitely hold us over for at least a couple more days.  The EFG team was part of the Saguaro Desert Weekender and it did not disappoint, Opening Ceremony and Teva teamed up on Friday for the first day of the 3 day bash. FKA Twigs flew in from London and performed an epic set and blew everyone away with her beats and movements. Guest danced the pool and enjoyed drinks from Reyka Vodka and Miller High Life. Solange      Knowles popped in before her set at Coachella later on in the weekend. Saturday was hosted By a Club Called Rhonda and they did disappoint bringing their epic bash back to the Desert one more time. Rhonda was the place to see and be seen. The vibe was crazy and fun just like the fashion at the event.  Pussycat Dolls creator Robin Antin stopped by with  Lauren Bennet from G.R.L and  checked out 47 Brand at the media suite.

Details Party

Friday Night Details Magazine partnered up with Lexus to throw the Details at Midnight Party at a private estate. We were whisked away in a shuttle over to the estate which featured light up teepees and fast food helpings from The  MELT. Grilled cheese truck Guest were treated to photo booths, and a t shirt customization area by the Original Penguin  The bar was hosted by Patron tequila  and VIP guest included Dalas Star Josh Henderson, and new BFF’s Selena Gomez  and Kylie Jenner who enjoyed DJ sets by The Knocks  & Brendan Fallis & Hannah Bronfman.

Neon Carnival

 Just a few miles from the main event Bolthouse Productions definitely did not disappoint with their annual Neon Carnival hosted by Nylon, Guess and Olay Fresh Effects. While guests could ride a ferris wheel, win stuffed animals at a basketball toss, and drive bumper cars, the most popular activity remained dancing to high-energy D This had to be the party of all parties, you could spot celebs left & right. Parish Hilton and her posse partied in the VIP area while Joe Jonas, Amber Rose, Christopher Masterson, Patrick Schwarzenegger, danced and walked around enjoying the sights. Actor Kellan Lutz rode the Ferris Wheel. Steven Tyler and Jared Leto were also in attendance The party which takes place at an aviation hangar did not end till 4 am.

Jeremy Scott x Adidas

This super exclusive annual bash held at Frank Sinatra's estate house and honoring the brands collaboration with Jeremy Scott was a pajama party, and being comfy is the best way to party.  The super exclusive party featured a performance by 2 Chainz ,Rita Ora  and A Trak. Guest partied with Katy Perry, Aziz Ansari, Diplo and many more.

Lacoste on Sunday

 On Sunday Lacoste hosted  The Beautiful Desert Party that welcomed a slew of beautiful people. Held at a private estate near palm  springs the two day event  was a place for tastemakers and influencers took a  dive in the pool, enjoyed a cocktail treat themselves to beauty touch- ups or just dance in the desert sun. Inside the party celebs Kendall Jenner, Chord Overstreet  and many more enjoyed the sounds of DJ Elijah Wood and were invited to participate in a Lacoste footwear DIY station hosted by P.S. - I Made This… For those feeling less artistic, air tennis and a mini-golf putt putt were also available Guests stayed hydrated with Evian Water and re-fueled with delicious gourmet food from famous LA food trucks.

 imageElijah Wood as DJ

image

Emma and Evan

image

Kickin it poolside with Chord

image

Details @ Midnight

image

Neon Carnival dance circle!

image

image

Neon Carnival

image

Jeremy Scott x Adidas

image

Lacoste pool party

image

image

Twigs at The Saguaro Desert Weekender

Jared Leto

Saguaro

Solange dancing to Twigs at the Saguaro

ZOOEY DESCHANEL - TOMMY HILFIGER LAUNCH

Zooey Deschanel is a budding fashionista with a new clothing collection in collaboration with Tommy Hilfiger, which she launched on Wednesday at the London Hotel last night in West Hollywood.

According to E!’s Marc Malkin, Zooey also revealed that she’d always wanted to do a line of dresses, and working with Tommy was a dream. And when Marc caught up with Tommy at the party, the designer echoed Zooey’s sentiments; nothing but the highest of praise from these two.

Tommy also broke down exactly how these two collaborated. “We showed her some ideas and she liked them,” explained Tommy. “She knows exactly what she wants, by the way,” he said with a laugh. “And exactly what she doesn’t want.” A girl after our own heart.

Love Tommy as always, but this reminds me a bit of a delta flight attendant!

Tommy & Zooey

Werkin that carpet

Red, white and blue everythang!

MARIE CLAIRE CELEBRATES APRIL COVER

Lupita Nyong’o, Kate Mara, Elle Fanning: Is this the new generation of leading ladies?

Marie Claire thinks so. Along with “Game of Thrones” starlet Emilia Clarke and Elle Fanning, the group of starlets grace five different covers of the magazine’s May issue which focuses on up-and-coming Hollywood women. Those featured include Lupita Nyong’o,Emilia Clarke, Kate Mara, Elle Fanning, and Elizabeth Olsen.

Kate and Elle, along with Lupita, each grace the May issue of Marie Claire in separate covers and attended a celebration for the covers last night in West Hollywood.

The ladies were seen larking around as they posed together, holding up copies of the magazine, which will come out later this week.

The women pulled funny faces for the camera as they leaned in together, no doubt excited at the honour of snagging the coveted cover.

 

Lupita

Lovely ladies

Such a great sweet 16 gift huh?

Sarah Hyland

Naya Rivera in an interesting outfit - those abs tho!!!

DRAFT DAY PREMIERE

Football fans! NFL draft day is coming, if you haven’t heard from Drake already. Last night, Jennifer Garner brought some serious glamour to the premiere of “Draft Day” in Los Angeles.”Draft Day” focuses on the story of Cleveland Browns - who we pray to God gets at least a few new good players- general manager Sonny Weaver, Jr. (Kevin Costner), who attempts to rebuild his losing team after scoring the No. 1 draft pick. Garner plays a woman named Ali. The film will open in theaters Friday, April 11.

Jennifer Garner looking lovely.

Kevin Costner and Christine Bombgartner

After party’s are always fun…

ACADEMY OF COUNTRY MUSIC AWARDS 2014

Country music is drawing bigger audiences and more stars to their award shows, and last night was no exception as the 49th annual Academy of Country Music Awards rocked the house at the Mandalay Bay Events Center in Las Vegas (Sunday, April 6th, 2014) .  The star-studded event was co-hosted by country heavyweights Blake Shelton and Luke Bryan.  Florida Georgia Line (“Cruise”, “This Is How We Roll”) hosted the 4th annual ‘Fan Jam’, and they also won Vocal Duo of the Year.  George Strait stole the highly prized position of Entertainer of the Year, and Justin Moore was gifted with New Artist of the Year presented by Kohl’s.  The Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry.  Aside from hosting duties, Luke Bryan performed “Play It Again” while standing on a revolving replica of a vinyl album, and Blake Shelton took to the stage with a subdued but powerful version of his song “My Eyes”.  The two later walked out with helmets on their heads and played a belated April Fools on the audience as they pretended to be Daft Punk. 

The ladies of country music killin’ it

Looks like Luke Bryan and Blake Shelton are trying to master the Ellen selfie.

How sweet - Blake and Miranda!

PENCILS OF PROMISE BENEFIT

Last night the EFG Team was proud to participate in the Pencils of Promise 2nd annual LA Benefit; and support our good friend and founder Adam Braun.  BeGreat Partners teamed up with Pencils of Promise to throw a bash in at UNICI CASA in Culver City in honor of the nonprofit organization.  Celebrities and VIP guest were treated to hors d’oeuvres, an open bar sponsored by Zing Vodka and ONEHOPE wine. Adam Braun spoke about the humble beginnings of his organization and how his mission to spread education and open schools worldwide started with his experience while at semester at sea 8 years ago. His speech highlighted all of the milestones the organization has accomplished in the past including opening their 200th school.  The night was capped off by a performance from Warner Bros recording artist EchoSmith as well as a silent auction.

Adam and Scooter Braun

Echosmith - got the pleasure of getting to know them last night!

AMC CELEBRATES THE 7TH SEASON PREMIERE OF “MAD MEN”

Heads turned Wednesday night at the premiere of the 7th season of “Mad-Men” held at the ArcLight Cinemas in Hollywood, CA, as the cast captivated the red carpet and the cameras.  The April 2, 2014 premiere showcased Kiernan Shipka, one of the show’s youngest actors, in a floral jacquard purple dress by Nina Ricci and rocking Stuart Weitzman “Nudist” heels.  Jessica Pare donned  a metallic green Antonio Berardi dress, and Elisabeth Moss kept it sinfully classic with her ‘little black dress’ complimented with a thigh-high slit.  Jon Hamm looked as cool as he sounded in his blue suit paired with a white shirt and navy tie, claiming that he had “not seem this first episode yet” and that “there’s plenty of time to be sad, and wistful and nostalgic, but right now I’m excited and proud”.  The ambiance was cheerful and uplifting, less somber, as the premiere for the 7th season marks the end of the series.  The 7th season of “Mad-Men” will commence this Spring with seven episodes, and will continue on next Spring 2015 with seven more episodes of stylish drama, which will lead up to the highly anticipated, epic season finale.  The first half of the split 7th season will premiere on April 13, 2014.   

"Spin Madly On" theme by Margarette Bacani. Powered by Tumblr.